Kraft Foods challenged Feeding America food banks to join the huddle by “LIKING” the Kraft Fight Hunger page on Facebook (www.Facebook.com/KraftFightHunger). For every “Like,” Kraft Foods donated one meal to Feeding America. Once there, additional meals were generated for local communities by simply entering a zip code and playing a 2-Minute Trivia Drill game.
Connecticut Food Bank participated in the 2011 Huddle to Fight Hunger campaign to raise awareness for the problem of hunger, while at the same time, encouraging people to help reach the goal of 25 million meals donated to Feeding America. The organization rallied big support and the most local “LIKES” to earn its extra 350,000 meal donation from Kraft Foods.
“We appreciate the support of our social media community for helping us earn the extra meals by participating in the Huddle to Fight Hunger campaign,” said Connecticut Food Bank’s President & CEO Nancy L. Carrington. “The donation from Kraft Foods comes at a critical time as we work to fulfill our mission to alleviate hunger in Connecticut.”