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Category Archives: Janet Kniffin

Connecticut Food Bank Wins Gold PRSA Mercury Award for 2009/2010 Annual Report

Connecticut Food Bank is the recipient of a 2011 Gold Mercury Award from the Connecticut Chapters of the Public Relations Society of America for its 2009/2010 Annual Report: Imagine. The award was presented in the Tactics Category, Annual Report, Not for Profit. “The goal of the annual report is to increase awareness that people who struggle with hunger are not just statistics, but can be family, friends and neighbors,” said Janet Kniffin, Connecticut Food Bank’s chief development officer. “The publication helps the reader put themselves in the shoes of someone who has lost their ability to provide food for themselves or their family.” Connecticut Food Bank’s annual report was designed by Caserta Design Company of Stratford, Connecticut, and included photos by Aaron Kotowski of New Haven. PRSA’s Mercury Awards recognize outstanding creative and strategic work in the public relations, communications and marketing professions. The awards honor creative and strategic excellence...
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Peapod: Refer-a-Friend/Feed the Hungry Program

Earlier this month, we received a wonderful gift from Peapod, an online grocer that serves Connecticut. From June 17 through Aug. 12, Peapod, through its summer Refer-a-Friend Charity Program, agreed to contribute $10 for every new referred customer up to a campaign maximum of $25,000. Those that referred and tried the service for the first time also earned a $10 discount for their own grocery orders. As a result of the community effort, 11 food banks received a $25,000 gift overall. Of those funds, Connecticut Food Bank received $2,912. Thank you Peapod for your ongoing support of our mission to alleviate hunger. Posted by Janet Kniffin, Chief Development Officer of Connecticut Food Bank

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Can you live on $4.45 a day for food? Take the SNAP Challenge

Ask yourself: Can you live on $4.45 a day for food? Be honest with your answer. That’s how much some of us spend on coffee or latte during the day. For one out of 10 people right here in Connecticut, it’s not a question. It’s a reality. And it’s a reality for more Americans today than years past, prompting a guest blogger for The Christian Science Monitor to ask this week: “Are you on food stamps yet?” Starting Sunday, we are asking our supporters to experience that reality for one week this month. Called the SNAP Challenge, participants are asked to live as if they are on food stamps, now known as the federal Supplemental Nutrition Assistance Program (SNAP). Details of the challenge are included below. Nearly 10 percent of people living in Connecticut depend on SNAP/food stamps in order to put food on their tables, according to the latest...
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Hunger 101: Experience what it’s like to struggle with poverty and hunger

Food insecurity. Food hardship. Low food security. These terms are supposed to describe what hunger means. But sadly they simply sanitize the real experience, failing to capture the real and daily struggle and stress of hunger. Our new interactive, group learning experience, called Hunger 101, gives people a taste of what food insecurity—or hunger—really is. We will offer our first public Hunger 101 session from 9:30 to 11 a.m. Sept. 11 at our main warehouse, 150 Bradley Street, East Haven. The program gives you an opportunity to walk in someone else’s shoes and see firsthand what it’s like to struggle with poverty and food insecurity in Connecticut. “This is a very important, eye-opening look at the experience that real people have who have to face food insecurity and all that goes with it every day of their lives,” Kathy Moran said in a Facebook posting. Kathy, who went through a...
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